Shop Face
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Warm Wishes Soft Matte Powder BronzerAn ultra-smooth bronzing powder with a blurred matte finish that gives skin a natural sunlit warmth all day long.
- $12.00
$30.00- $12.00
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Soft Pinch Liquid BlushA viral bestseller for a reason. This weightless liquid blush delivers high-impact color with just one dot, blending seamlessly for a pinch-perfect flush that lasts up to 12 hours.
- $10.00
$25.00- $10.00
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Soft Pinch Matte Bouncy BlushA cushiony cream-to-powder blush that gives the dreamiest flush of color with a lasting, blurred matte finish.
- $10.80
$27.00- $10.80
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Soft Pinch Luminous Powder BlushA radiant blush that lights up all skin tones with airy, seamless, and silky color to keep you beaming all day.
- $10.80
$27.00- $10.80
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Warm Wishes Effortless Bronzer StickA breakthrough bronzing stick that creates an instant sun-kissed glow and blends seamlessly for a second-skin finish—just swipe on, blend, and go!
- $12.00
$30.00- $12.00
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Something Rosy Lip & Cheek SetThe perfect finishing touches for your most cherished moments. Featuring Soft Pinch Tinted Lip Oil in bestselling Happy (something old); Kind Words Matte Lip Liner in set-exclusive Committed (something new); Soft Pinch Liquid Blush in set-exclusive Smitten—an homage to the blush worn by Selena’s...
- $34.00
$85.00- $34.00
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Positive Light Liquid LuminizerGood news—our fan-fave liquid highlighter fam is growing, with two NEW shades: Exhilarate (champagne gold) and Reveal (copper). Create an instantly dewy, buildable glow while nourishing skin so it looks on the bright side all day.
- $11.20
$28.00- $11.20
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Soft Pinch Liquid ContourA weightless, easy-to-blend liquid contour that defines and enhances your fave features for a naturally lifted look that lasts. Just dot, blend, and you’re done.
- $12.00
$30.00- $12.00
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Soft Pinch Cheek & Lip TrioThree Soft Pinch essentials in one travel-ready set, with a full-size Soft Pinch Matte Bouncy Blush, a Soft Pinch Liquid Blush Mini, and a set-exclusive Soft Pinch Tinted Lip Oil Mini—all in bestselling shade Worth (true rose). $56 value.
- $22.40
$56.00- $22.40
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Soft Pinch Blush BrushA feathery soft blush brush that blends pigment-rich formulas with ease—ideal for applying liquids and creams for a soft, diffused finish.
- $10.40
$26.00- $10.40
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Soft Pinch Liquid Blush MiniA weightless, long-lasting mini liquid blush that blends and builds beautifully for a soft, healthy flush.
- $6.40
$16.00- $6.40
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Liquid Touch Weightless FoundationAn innovative long-lasting foundation that combines the weightless feel of a serum with buildable medium coverage for truly breathable, layerable wear.
- $12.00
$30.00- $12.00
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Positive Light Silky Touch HighlighterAn innovative powder highlighter that gives skin an instant glass-like sheen for an easy, natural-looking glow that lasts.
- $11.20
$28.00- $11.20
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Liquid Touch Brightening ConcealerA lightweight, hydrating concealer that gives you buildable coverage where you need it while brightening skin with a radiant finish.
- $9.60
$24.00- $9.60
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Positive Light Tinted Moisturizer Broad Spectrum SPF 20 SunscreenA flexible tinted moisturizer that goes on easy to instantly blur skin with glowy, light to medium coverage that stays put—all while hydrating and protecting skin from the sun.
- $12.00
$30.00- $12.00
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Positive Light Under Eye BrightenerA super lightweight liquid that instantly brightens, hydrates, and awakens undereyes with sheer to medium coverage for a fresh, radiant look in a flash.
- $10.00
$25.00- $10.00
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Always an Optimist 4-In-1 MistAn ultra-fine, all-in-one face mist packed with skin-loving ingredients to hydrate, prime, set, and refresh for an uplifting glow-boost that lasts.
- $12.00
$30.00- $12.00
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Always an Optimist Weightless Eye PrimerA weightless, hydrating eye primer that smooths lids while prepping you for longer-lasting, amped-up color that won’t crease, fade, or smudge all day.
- $8.40
$21.00- $8.40
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True To Myself Tinted Pressed Finishing PowderA weightless tinted powder that does it all: instantly blurs, smooths, reduces shine, and sets makeup with a natural finish that stays true to you—and your skin. This talc-free formula gives a diffused cloud effect that lets radiance filter through, layering seamlessly (and undetectably)...
- $12.80
$32.00- $12.80
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Soft Pinch Mini Cheek & Lip SetCome alive with dewy, everyday looks that pop. Soft Pinch Liquid Blush in Worth (true rose) gives cheeks a lasting flush, while Soft Pinch Tinted Lip Oil in set-exclusive Beloved (soft burgundy) leaves lips looking soft and full.
- $10.40
$26.00- $10.40
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